Trend day by day
Funnels where people drop off, page by page
Where people come from
Buttons & clicks
Money
How to read this. Numbers start the day the tracking script went live. "People" means unique devices, counted without cookies or personal details. Sales are matched to the page or email that sent them through the tag on each checkout link, so a sale from a link without a tag shows as unknown. Email opens aren't shown because Apple Mail and others hide them; clicks are exact.